During the 5th season of The Celebrity Apprentice, B2+ created a spot to drive the show’s audience to sign up for the Walk With Walgreens initiative. When that spot aired, it only took 7 days for Walgreens to reach its annual goal for new members. With results like that, it’s no wonder Walgreens returned to NBC for the show’s next season. And B2+ was called back for round two. This time, for a little magic and a lot of ice cream: 500,000 pints sold in 7 days!