PRESIDENT + CREATIVE DIRECTOR
Say hello to Brian Briskman.
Here’s the thing – you might know Brian as a business owner. Or a branded content evangelist. Or that guy who keeps sending you emails. But really, Brian is just a writer who was smart/lucky enough to pull together a great team of people to create a great company.
He’ll be the first to tell you that when he started B2+ he had no idea how to manage teams, or how to lead a business, or how to speak at conferences. But he learned how to do them all because he always had a great team standing behind him. And if he ever tried something too crazy and tripped himself up, that great team would be there to pick him up, dust him off, and send him back to try again.
VP + CREATIVE DIRECTOR
Say hello to Laura Lamattina.
It’s a little-known fact that the + in our logo is actually two interlocking L’s.
Laura has the dubious honor of being the very first creative director to join the team. Why dubious? Well, not only did she have to generate and execute killer creative ideas from day one, but the also had to build a whole creative department at the same time. And as any of our clients and co-workers will tell you, she mastered both.
Laura’s easygoing style, infectious confidence, and sometimes shocking sense of humor are the foundations of how our team works. She puts in the hours. She deeply cares about everyone and about every detail. She is a phenomenal friend and mentor to everyone around her. She never takes herself too seriously. Nothing ever phases her. Except maybe when you swipe her favorite bike at spin class. Do yourself a favor and never, ever do that.
Say hello to Brendan Connors.
Brendan brings a unique vision and perspective to everything he does. No, not just because of his quick wit and piercing blue eyes (though those don’t hurt). Brendan started his career at creative agencies and then built a thriving creative team inside one of the largest VOD platforms in the country.
Now back on the agency side, Brendan truly understands the need to build not just great creative — but great creative that achieves great results. He’s still working on understanding why it is not cool to be a Boston sports fan… but hopefully we’ll having him chanting “Let’s Go Dodgers” before the next World Series.
DIRECTOR OF PRODUCTION
Say hello to Raisa Machado.
Raisa gets stuff done. It really doesn’t matter what the details are. Raisa will keep working at whatever project, problem or opportunity comes up until it is solved, tamed and/or executed perfectly.
“Driven” doesn’t even begin to describe Raisa when she gets in the zone and starts shredding through her checklists. We once heard her describe stairs as “pointless” as she glided into a waiting elevator.
But somehow, when she has 10,000 plates spinning, Raisa always finds time to slow down, laugh at a few bad jokes… and talk some serious smack when squaring off at the foosball table. Fierce.