When The Walt Disney Company gets behind a good cause, it’s no surprise that everyone wants to join in - including us! So, to coincide with the launch of American Idol’s reboot on ABC, Disney Citizenship asked us to develop content with the stars of the show to build awareness and excitement around their “magic of Storytelling” campaign. We built strategy, turned a conference room into a set, sourced scores of books, and even made our own emojis. The results were fantastic: we increased awareness, engaged new audiences to take part in the campaign, and also taught Katy Perry that Harry Potter and Indiana Jones are not the same person. Everyone wins!
Yes, yes, we all know House Hunters isn’t a game show… Or is it? Inspired by HGTV’s on-air campaign, we extended their game show theme idea and made it even more fun for social platforms, driving huge gains in comments, shares and likes.
When we got the call from Pop to build awareness around the world’s one-and-only aerobics comedy series, we didn’t take the news lying down. We sprang into action. And just like the main character, Joe Force, we rested for a while afterwards because springing into action is very physically taxing. After a little rest, we created a Facebook workout series featuring Joe and his signature “please don’t make me move” moves and launched it with strategic ad buys and cross posts. Even Joe would feel pumped about the results: Share rates for Pop up nearly 6,500% and Engagement Rates up 18,600%.
We always love our holiday cheer. So we were thrilled to help Hallmark Channel develop a whole new branded holiday franchise we call “Add It Up”. And we were even more thrilled to write, design and animate these custom executions for General Mills and TJX.
One thing’s for sure, when you visit Freedonia, the majestic pig-filled homeland of Gru’s family in Despicable Me 3, you’re gonna need a map. So we made one! Working with the Universal Pictures Home Entertainment team, we developed and produced an interactive Freedonia map, complete with these helpful videos. Why? Because you can’t spell “Freedonia” without “friend”!