When we got the call from Pop to build awareness around the world’s one-and-only aerobics comedy series, we didn’t take the news lying down. We sprang into action. And just like the main character, Joe Force, we rested for a while afterwards because springing into action is very physically taxing. After a little rest, we created a Facebook workout series featuring Joe and his signature “please don’t make me move” moves and launched it with strategic ad buys and cross posts. Even Joe would feel pumped about the results: Share rates for Pop up nearly 6,500% and Engagement Rates up 18,600%.