When Disney asked us to help them develop a big summer PSA campaign, they meant BIG. How big? They wanted to inspire thousands of kids from around the country to volunteer in their communities, and they wanted to do it with the help of virtually any character from across the Disney library. Crazy, right? So we pitched them a crazy idea. Just crazy enough to work… And a few weeks later, we were on the Shark Tank set with their amazing crew, Mr. Mark Cuban, and a unique collection of ABC/Disney stars.