More often than not, custom content for kids' toys is serious business. In this case, we had to delicately balance the Disney, Marvel and Hasbro brands to help them create something greater than the sum of their parts. How'd we do? Well, Hasbro saw a big spike in sales after this vignette was released, and there was no other national media running at the time. So it's safe to say that we this vignette look like child's play.