Crest 3D White Strips – and their celebration of brilliant white smiles – has long been a part of red carpet season. But this year, Crest had no national creative to run on E! during red carpet season. So, E! asked us to team with one of their fashion correspondents to create a custom spot and a digital how-to piece that would resonate with fans throughout all their awards show coverage. The results, if we may say so, were brilliant.