With the theme chosen and a date set for their annual film festival, all TCM needed was on-air promos, design and motion graphics to project at the event. We love movies so finding the right fit for all these various deliverables was a blast.
Taking DNA from the existing print campaign, we repurposed classic film footage, adding Z-space, photographs, compositing, editorial, lights, cameras and action (all virtual of course), and boom! Cut! Print!